OPPO forges new perspectives in mobile imaging aesthetics

كتب :محمود حاحا – بوابة الاقتصاد

OPPO’s aesthetic revolution: prioritizing aesthetics over specifications

As a trailblazer in mobile imaging, OPPO is leading a paradigm shift by prioritizing aesthetics over conventional technical specifications. Recently, OPPO hosted a “imagine IF Arabia Photo Walk” event, inviting media and KOLs from the region to foster a deeper understanding of the R&D stories behind OPPO’s imaging prowess, experience #ShotonOPPO firsthand, and celebrate the artistry of mobile photography.

OPPO leads the aesthetic revolution in mobile imaging

OPPO has long been the pioneer of mobile photography, earning acclaim from both professionals and the wider audience. In 2024, the OPPO Find X7 Ultra debuted world’s first Quad Main Camera and dual periscope lens, alongside the new HyperTone Camera System. Meanwhile, the OPPO Reno series is proudly known as ‘The Portrait Expert’ and boasts over 72 million users around the globe.

As a pioneer in mobile imaging, OPPO is leading a revolution by following aesthetics rather than relying on industry traditions of certain technical specifications. This new approach allows the objective technical process to serve the subjective aesthetic of users. The Photography Aesthetics Feature Quantification Lab is made up of 10% photography technicians, 50% professional photographers, and 40% color experts. Through feature breakdown, solutions planning, and precise tuning, OPPO has created a new photography technology development system, ushering in a new era in computational photography.

HyperTone Camera System co-developed with Hasselblad.

Co-developed with legendary camera manufacturer Hasselblad, OPPO’s HyperTone Camera System consists of HyperTone All Main Camera System, HyperTone Image Engine, and HyperTone ProXDR Display, to deliver end-to-end system-level imaging capabilities. In addition to Find series flagships, the technical architecture of HyperTone Camera System will empower multiple OPPO product series including the Reno11 series and more, for flagship imaging experience with consistent aesthetics and exceptional quality.

Empower and inspire at OPPO imagine IF Awards

In 2023, OPPO launched the imagine IF Project to transcend the limitations of mobile imaging, receiving over 700,000 submissions from 51 countries and regions for the OPPO imagine IF Photography Awards 2023. As the only smartphone brand featured at Paris Photo 2023, OPPO showcased exceptional images, bringing the imagination and creativity of mobile photographers to a wider audience.

In a bid to empower users globally to capture their imagination effortlessly, OPPO presents the OPPO imagine IF Awards 2024. The 2024 competition features a world-class judging panel including National Geographic Photographer Michael Yamashita, Hasselblad Master Tina Signesdottir Hult, Magnum Photos member Alec Soth, alongside more iconic figures who will be judging entries for the chance to win a grand prize of USD 24,000 and international exposure opportunities for their creative work.

As part of the OPPO imagine IF Community initiative, OPPO recently presents the ‘imagine IF Arabia Photo Walk’ in Morocco. Led by OPPO’s Imaging Technology Director, attendees embarked on a journey to experience OPPO’s camara prowess while exploring the stunning routes. Through the ‘imagine IF Arabia Photo Walk,’ OPPO aims to foster a deeper connection with its audience while celebrating the artistry of mobile photography.

The OPPO imagine IF Photography Awards 2024 are now open to submissions until 24:00 UTC+8 on July 28, 2024. For more information, please visit the official event website at

OPPO welcomes all mobile photographers to join this exciting opportunity to explore their artistic expression and bring their creativity to life through OPPO smartphones.