Swvl signs a partnership agreement with the “klax ads” platform aimed at increasing drivers’ income

The Egyptian “klax ads” platform signed a strategic partnership contract with the Swvl company, which specializes in mass-sharing services, allowing ads to be broadcasted by “Swvl ” cars participating in the application.
The company stated in a statement that the partnership contract with the Swvl Mass Transport Company guarantees full coverage of Greater Cairo, as well as many governorates of the Republic.
The signing of the partnership contract came in the presence of Khaled El-Sayed Metwally, the regional director of Swvl , Khaled Ali, CEO of “klax ads”, Joseph Ramzi, head of the commercial sector and founding partner of “klax ads”, and Mohamed Ashraf, head of the technology sector at “klax ads”.
The application of the “klax ads” platform allows providing advertising content for each region, by using car cassettes, and targeting taxi passengers and various means of transportation, by relying on modern digital solutions.

For his part, Joseph Ramzi, head of the commercial sector and founding partner of the “klax ads” company, said that signing the partnership contract with Swvl aims primarily to ensure the effectiveness of broadcasting advertisements through Swivel cars participating in the application, which greatly guarantees the effectiveness of ad delivery, and thus achieve maximum benefit for advertisers. Participants.
In a related context, Mohamed Ashraf, head of the technology sector at “klax ads”, confirmed that the partnership came with the benefit of both parties from the advanced technology methods used by the two companies, which depend on sharing revenues with success partners, which achieves an increase in the monthly income of drivers and captains participating in the application.